TYCO ARCHIVES
Product Line Notes
Here are various different notes and writings regarding the Dino-Riders product line. Many of these were taken during internal development meetings.
Cross-Sell and Branding: The document below shows that Tyco had plans for Dino-Riders beyond the toyline right from the beginning. These notes show many interesting ideas for the Dino-Riders brand - even musical instruments. You will also see that there was an idea for introducing mechanical dinosaurs in the second year.
Product Development Meeting Notes: Here are various pages of notes taken from a few different product development meetings. You will see a list of features that Tyco had in mind for the specific dinosaurs as well as possible color scheme suggestionss. There is also a list of 30 or so popular dinosaurs along with their scale in order to see how well each would translate into an action figure line.
Product Line Summary - November 10, 1986: Below is the first approved version of the Dino-Riders product line summary. The Dino-Riders concept was code-named “Project B.C.” and only a few people at Tyco knew about the project in order to combat the possibility of other toy companies creating their own imitation toys. The dinosaurs were also given code names as well (“Nike” for Deinonychus, “Don” for Pteranodon, “Clone” for Monoclonius, “Doc” for Diplodocus, “Top” for Triceratops, and “Tyrant” for Tyrannosaurus Rex). There is also a gross margin analysis for the toyline which lists the cost of the toys as well as expected sales revenue. Note that at this point, the Valorians were known as the “Sauresians.”